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Once you’ve gotten the best web host provider for your website, you’ll need to deploy a solid search engine optimization or SEO strategy to ensure you consistently rank well. Doing so will keep you visible to your audience, encouraging consistent visitor traffic and getting them closer to converting into loyal customers.
Focusing on SEO means adapting your website and content to provide valuable information to your target audience, which search engines like Google and Bing prioritize when ranking sites. When someone enters a keyword relevant to your business, the ideal scenario is that your website is the first link on the results page. Although a considerable portion of a website’s SEO score comes from its content, your web host provider also plays a crucial role. Here are five web hosting aspects that impact your SEO:
1. Website Speed
Today’s expectations for page loading have reached all new highs. If a website doesn’t load in three seconds, users are more likely to exit out of the window and take their business elsewhere. Search engine giants like Google are well aware that no one likes to wait for anything on the Internet, especially since the whole network’s premise is to deliver information instantly. That’s why they penalize websites that take more than a few seconds to load while boosting the rank of those that load right away.
That’s why it’s crucial to choose a hosting provider that offers visitors fast loading times since it contributes significantly to your page ranking. If your website isn’t loading as fast as you’d like, consider upgrading to VPS or the best cloud hosting. Additionally, ensure that your host’s data center is located close to your audience since it will transmit data back and forth faster, given the shorter distance.
What’s worse than a website that takes its sweet time loading? A website that doesn’t load at all, of course. Downtime is typically caused by issues with your host, like hardware failure, a security breach, an overwhelmed server, or other problems. The bad news is that your website’s ranking can drop even if your site is down for a few minutes, as search engines will mark your website unreliable. If the downtime lasts for days, search engines may remove your site from search results entirely.
3. Database Connection Failure
If you see a warning message saying “Internal Server Error” or “Database Connection Failure” upon visiting your website, it’s because traffic has overwhelmed your server, and it can no longer keep up. Although this won’t damage your ranking as much as an offline website does, it can still hike up your site’s bounce rate.
A short-term solution is to create a cached copy of your website or popular pages so that visitors don’t need to connect straight to the database at your host. A better, long-term solution is to upgrade your hosting plan altogether, which will prevent these database errors from occurring by giving you enough bandwidth to support your website traffic.
4. Sharing Your Server with Spammy Websites
While this is fortunately not a prevalent issue, sharing your server with spammy websites and email addresses will damage your SEO performance. When search engines penalize these websites, they’re not only punishing the website itself but every site using that IP address. If you’re using a shared hosting plan, your website could be part of that.
5. Having the Wrong Top-Level Domain
Lastly, having the wrong .com top-level domain or TLD can give your visitors a tough time finding your website. If you’re using a website address that ends in others, like .net or .co, which is a Colombian TLD, you may not receive the high amount of traffic you’ve been hoping for. While most memorable .com names are already taken, it’s best to use that domain regardless, as visitors will usually assume that is what you’re using.
Staying on top of your website’s SEO may seem like an impossible task, given the many factors you’ll have to consider. However, factoring in these web hosting aspects will make maintaining or improving your SEO performance easier.
Click Host Store compares cloud hosting providers so that you don’t have to. We know that finding the best web hosting is tough with the hundreds of options out there—that’s why we’ve taken it upon ourselves to narrow them down to the ones that are indeed the best. Contact us today to learn more about choosing the best cheap web hosting!