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4 Factors to Consider When Choosing a Website Domain Name

Your domain name, like your company name or logo, is an integral aspect of your brand. Even if you’ve nailed your branding in every other way, if your domain hosting name turns off potential customers, they’ll most likely look elsewhere.

People will be eager to check out and share your website if it is accurate and easy to navigate. Your domain may be the first time someone encounters your brand, so it needs to create a strong, lasting impression. 

It’s also difficult and expensive to change your domain name once your website is up and running. You can do it, but it can result in traffic loss and unnecessary downtime. In other words, if you take your time now to come up with a name you like, you will set your business up for a smooth future.

As with other major business decisions, there are numerous ways to choose the best domain name. Here are the crucial factors to consider before choosing the best web host provider: 

  • Pick Your Top-Level Domain Extension Wisely

The part of your domain name that appears after the site’s name is known as a Top Level Domain (TLD). There are many newer TLDs available, but it’s always advisable to stick with .com because it has been around the longest. Of course, because many .com TLDs are already taken, it’s possible that you won’t be able to find a suitable domain name for you. 

However, there are a plethora of options available to personalize your site address. Simply make sure that everything you choose is appropriate for your website and target audience.

  • Avoid Hyphens

Using hyphens in your domain name may sound like a novel approach, but they can be difficult to describe verbally. They also make it more difficult to type the domain. Some people are likely to completely forget about them and end up on someone else’s website.

When coming up with domain name ideas, try to stay away from anything that isn’t a letter or a full word. This includes the substitution of digits for letters. These small details make it much easier for people to forget and mistype your website address.

  • Integrate Keywords Purposefully

Keywords are used for more than just content. Your domain name is used by search engines to figure out what your site is about and to determine search rankings. This is why you must incorporate keywords related to your business and your website whenever possible.

If you’re stumped for ideas, Google Keyword Planner is a good place to start. This free tool allows you to look up relevant keywords based on search volume. These phrases can generate new ideas if you’re still stumped about your domain name.

  • Choose A Memorable Domain

Your domain name should be memorable. After all, you’ll have to offer someone your website or email address verbally at some point, and then it won’t matter how cool it looks written down.

Word-of-mouth advertising is still incredibly effective, which only works if people can pronounce your domain correctly. This also makes the name easier to remember, boosting the likelihood of individuals visiting and sharing the site with their networks.


Once you’ve narrowed your search to a few candidates, you can use a research tool to determine if it’s available. If you need to better understand how domains work, you can also seek the best web host service providers. 

Here at Click Host Store, we test and compare the best web hosting providers. Our services are designed to help users understand web hosting and empower them to start their blogs or online businesses. Check out our web hosting reviews today! 

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